According Martin Lindstrom, author of the acclaimed book Buyology (Truths and lies about why we buy) the decisions that you make whe buying were taken long time ago.
This explain in part why traditional brands as Coca Cola, Nike and so on are so dificult to be overtake.
http://www.martinlindstrom.com/index.php/cmsid__buyology_about
The problem now with fashion and food is that the offer overpower the demand.
You can eat bkft, lunch and dinner everyday in a different restaurant in Dubai and will not be able to visit all of them by the end of the year.
In the fashion world there are so many brands (luxury, highstreet, highend, avant garde…) that you will never be able to try all of them.
Let us know how you make your decide what to wear and eat.
What do you take in consideration: quality, investment, trends, money, design, shopaholic and on and on….
We are waiting for your opinion….
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Tags: Buyologie
