How to survive Internet and Blogs???
Posted by: cocaship on: February 7, 2010
Vogue’s Newsstand Sales Fell 15 Percent in the Last Half of 2009
Some says that the www and the down turn is killing the publisher’s.
I think that what is killing them is the long time that they are taking to understand the new medias.
The fashion houses are giving the first steps to update the way they communicate with costumers and so mags need to go the same way.
Blogs and internet bring all the news and content even before the mag comes out for sale.
Today to sell a mag you need more than a celebrity in the cover… you need content and be in line with readers.
New days needs new solutions.
Who will survive??
News stand sales were down nearly across the board for fashion and lifestyle titles in the last half of 2009. Those that took hits include Vogue, with a 15.1 percent drop in single-copy sales; Allure with a 17.2 percent decline; Lucky with an 11.7 percent decline; and Marie Claire with a 14.6 percent decline. Faring better was Elle, sales of which only dropped 0.2 percent. Of course, the economy is mainly to blame for the declines. Many magazines are soothing themselves by holding on to the belief that, well, print is dead, and newsstand sales matter less in the face of many online revolutions, late to the party as theirs may be.
Yet some titles gained, like Harper’s Bazaar, with a 0.3 percent increase, and Vanity Fair, with an impressive 5 percent increase, buoyed by strong sales of the August issue with Heath Ledger on the cover. But the titles seeming to fare the best in the women’s fashion category are health-oriented magazines, including Health, with an 11.1 increase in newsstand sales, and Women’s Health, with a 3.3 percent increase. Just goes to show, no matter how crummy the economy and unemployment is, women will always find resources to pour into not being or getting fat.
Read more: Vogue’s Newsstand Sales Fell 15 Percent in the Last Half of 2009 — The Cut
Wake up Donna! No time to look back… Fashion is about tomorrow!
Posted by: cocaship on: February 7, 2010
Read the article and leave your opinion.
Ms. Karan completely miss the point.
Fashion business changed and today is all about to find out a new way to do business.
The old formula is over. Think she needs to recycle her ideas … a lot.
Donna Karan on the Current Fashion System: “We’re Killing Our Own Industry”
Last night, in honor of two new graduate degrees at Parsons which she helped initiate, Donna Karan sat down with FIT’s Valerie Steele for a little chat before a sold-out audience in the school’s auditorium. Karan, who has also been a major proponent of updating the fashion schedule, explained how she proposes the changes be made:
It’s very simple, we just stop. It is not nuclear science, it’s really simple. We deliver Fall clothes in August like back-to-school, we change the calendar, we go to stores and say, ‘Okay, no more getting Fall clothes in July or June so they’re on sale in September when the weather hasn’t changed. We have to go into a system where we’re talking in-season. It’s the way we eat, it’s the way we dress, it’s the way we think. We’ve conditioned the consumer to buy on sale — I don’t want to buy it full price because I can buy it on sale . . . We’ve turned our business into the white sale business.
She not only wants to change the clothing delivery schedule, but also the fashion show schedule.
“When I launched my company, the shows were in April and May, now they’re in February. So my question to this industry, and I say it to myself for my own company: Why am I showing clothes in February? I don’t want the consumer to see next week [at New York Fashion Week] what is going to be in stores in Fall, because it’s confusing. In the movie industry, the consumer doesn’t know about the movies until they’re ready to come out. Why do we give the consumer so much information about fashion six or seven months beforehand? It makes no sense to me.”
And she wants the fashion shows to be industry-only.
“We need fashion shows, but that’s industry, it’s not for the general public. All the communication has to stop. It doesn’t go out on the wire, it doesn’t go out on the Internet, it doesn’t get out for the manufacturers to copy the designs. I mean, we’re killing our own industry . . . There’s too much information going out there. We have to learn the word restriction.”
On first starting out:
“I will always remember being told, ‘Oh, you’ll never be a fashion designer.’ Before being a designer I actually wanted to be a fashion illustrator. I went to Women’s Wear Daily for a job, and they said, ‘Oh, I don’t think you should take up fashion illustration.’ So there I was, not knowing what to do, I just felt unwanted.”
On her education:
“I almost didn’t graduate high school.”
And at Parsons (which she dropped out of to work at Anne Klein after two years):
“I failed draping and had to go to summer school.”
On her design philosophy:
“I think when I’m designing I hope that I’m creating pieces that have longevity. Maybe the shoulders get a little bit bigger or smaller, the hemlines go up and down, but it’s classic. It’s like a man’s wardrobe [in practicality], but the sensuality and power of a woman.”
On the future of fashion:
“I think there’s been a shift in a fashion designer’s approach to fashion. The old system is ‘Let’s create a dress, let’s put it down the runway, that’s the end of it.’ I think it’s far more complicated right now . . .I think we’re on the cusp of something major. I really think conscious consumerism is where it’s at . . . There are so many more messages out there than just, ‘This is the hot new item of the season.’ There has to be consciousness within the clothing . . . and something that people want to wear, something that makes them feel good, feel good on the outside and feel good on the inside.”
On going green:
“It’s hard to talk about black and work that way organically, so it’s a learning curve.”
Nina Ricci – Just out from the oven
Posted by: cocaship on: February 5, 2010
- In: Beauty| Fashion
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